Do you remember your first customer? I think you do – its like you first girlfriend or boyfriend!

But, what about all the ones that follow – customers that is? All businesses, especially start up businesses need to have a method of collecting customer data. We all know how difficult it can be to allocate our time in a busy growing (or not growing) business, but remember the majority of your business will come from existing clients. Look after your clients and they will look after you!

We need to know what customers bought what product from us and when (do they need a new product or restock of consumables?). Keep in touch with your customers and show that you are interested. If you don’t, a competitor will be…

To keep track of who your customers are and what they are interested in, set up a CRM (customers relationships management) system. There is no excuse not to have one given the cost reductions in recent times. Consider a cloud based system that you can access wherever you are…and other staff can access at the same time. This ensures you are all working form the same data base.

Mike Harding

0401 631 904